Focused on scalable systems, strategic product decisions, and measurable impact.

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AI-powered dashboard that transformed organizational CX strategy

Role: Lead Product Designer

I drove rapid discovery, defined core customers, clarified user and business needs, and shaped the interface design and experience. The work established a clear product vision, reusable design system foundations, and direction for future development.

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Optimization

Increasing data accuracy and workflow efficiency by 70% through screening automation

Role: Lead Product Designer

I partnered with PM and devs to design and implement automated screening which improved case turnaround, workload capacity, and data accuracy.

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Iteration/Improvement

Increasing demo requests by 28% through a redesigned solutions landing page

Role: Experience Designer

I collaborated with Product Owners to simplify the product discovery experience which drove more qualified leads, enhanced customer satisfaction, and moved the business towards a scalable self-service model.

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Application design

Simplifying gestational diabetes management for expectant mothers

Role: Founding Product Designer

I designed an application that helps pregnant women with gestational diabetes to manage blood sugar levels and dietary restrictions. Oh Momma aims to reduce stress, increase confidence, and enable proactive health management from day one of diagnosis.

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(Fun?)

Facts about me

Fact 1

I love graphic design. I've created cover art for major record labels like Universal Music Group and logo designs for Universities and local businesses. I’m self taught (YouTube University) in all design software including Adobe and Blender 3D.

Fact 2

Marketer by education: I graduated with a marketing management degree and started my career in digital marketing. This is why I love incorporating quantitative data to support strategic decisions.